Pictures by Stefanie Thiele
Lovelies, Today I want to introduce you to a great project I’ve heard a couple of days ago.
It’s about “East End Communications” an international event agency from Hamburg. I guess you might wonder how an event agency can be of interest for you or a girl like me – Just wait and I’ll tell you. Like always, it’s the story behind that caught my attention. East End works for clients such as WELLA Professionals, Maurice Lacroix and ESPRIT and was founded in 1999 by Oliver Golz. So accordingly to that date they’re celebrating their 15th anniversary this year. They wanted to thank their name giver, London’s popular East End, in a special way instead of organizing a big event or anything like that.
So as London is one of the most important fashion metropolis and the East End is well know as an area for creative folks and hotspot for young people today they thought about doing fashion. The outcome is a small casual collection called EAST END I ESTABLISHED 1999.
Since I have spend some time living in London myself, and have been working in fashion and for a period of time in advertising I was really interested in the whole project and to see the outcome in the end.
I’m pretty sure all of you know these kind of days when you want to be cozy, you’re not feeling like dressing up but still want to look good at work. Whenever I feel like that I’m choosing a great sweater and combine it with an eye-catching lip stick. And voilá, I’m feeling stylish and I’m ready to start a productive day within minutes.
So how smart is it for a creative agency to design a hoodie and beanie collection that is not only comfortable but also stylish and cool? Great job guys! The sweaters come in light grey, midnight blue and black and have the perfect length and a great quality.
As I can’t count the amounts of light grey sweaters I own anymore I decided to go for the dark blue one.
Release your inner creativity and join EAST END I ESTABLISHED 1999. So go ahead and discover them on instagram @eastendestablished1999.