Last Saturday I was invited by the Alstertal Einkaufszentrum to take a closer look at the sewing process of a handmade designer outfit, to meet the designer herself and to discover the latest fashion trends for autumn 2016.
But let us start from the beginning. Until next Sunday there is a fashion event and kind of an exhibition called “Modeherbst” taking place in the shopping mall. Selected shops and brands like Laurèl, Strenesse, Lascana, Hollister etc are presenting their latest trends for autumn / winter 2016. All shops want to inspire you while staging their must-haves on platforms with an industrial chic. Besides that the AEZ teamed up with the JAK and hosted a little competition before the whole event kicked off. One lucky customer had the chance to win a complete designer outfit by new face designer Janett Berg. I had the pleasure to meet and talk to her during my visit and she told me a lot about the origination process of the whole outfit.
Btw the outfit includes a stunning coat, a sporty pullover and a pair of pants. Janett Berg graduated in April 2016 from the academy and these days she manufactures the outfit live on stage for the lucky winner. Wow!
I was really excited when the AEZ asked me to come by for this specific happening. When I was younger I spent so many lovely hours in this sopping mall. As a student I also worked for a few shops there to earn some extra money so it felt a bit like “coming home”. Since I worked in New York City for a PR agency that was working with upcoming designers I’m still highly interested in supporting upcoming talents. I have deep respect for their work, creativity and skillfulness. This should be appreciated a bit more often so thumbs up for this collaboration.
However within this post I want to give you a little idea of what is happening right now and why you should visit the Alstertal Einkaufszentrum especially within the next days. Did you know that there is Sunday shopping next weekend? All the shops will be open and also Janett Berg is handing out the outfit. I will admit that I immediately fell for her reversible coat. I love the colour combination of gray and off white.
Also nice to know: You have the chance to win a 250€ shopping spree for one of the participating shops. How to win? Simply write an email to centermanagement-aez@ece.com and tell them which piece your personal must-have for the upcoming autumn time is. You can attend until 25.09.2016 and you can find the attending shops below.
Good luck and have fun in the AEZ!
xx, Alexa
In lovely cooperation with the Alstertal Einkaufszentrum <3
