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Who is Alexa?


Where the love falls…

…For me, it definitely fell for fashion. My heart beats for it. On top of fashion, I adore all topics related to communication, a special focus lying on PR and social media.

My name is Alexa Carolin Thiele and I am a social media manager (with a B.A in Media Communication and PR) from Hamburg, Germany.

In 2013, I spent a couple of months in New York City where my amazing boss Corinna Springer unknowingly convinced me through her supportive attitude und passion to start my own little project and deeply listen to my inner voice when it comes to decision-making. At her agency NOUVEAU PR I was working in PR for the Fashion Week Spring/ Summer 2014. Previously, I interned and worked within various creative roles for international fashion labels in Germany, such as the ELLE magazine. I am a free spirit by nature and I follow my intuition when it comes to my personal choices and style. This is how I ended up in Cape Town in 2013 to inspire myself in a buzzing and culturally incredibly diverse environment. Through my travels and my desire to challenge myself, I came to decide in 2013 to break out of my comfort zone and truly follow my passion.

I have always dreamt of supporting others, keeping people in the loop of what’s going on in this industry and to inspire others through my eyes. For me, there is nothing more transformative, expressive, and punchy than fashion. The way you can communicate and express your personality through your personal style is unique to each person and tells us more about each other than words could express.
In order to reach my aims, I needed a platform to do this next to my full time job. After a lot of rejected ideas and brainstorming the process led me to the creation of something entirely new for me.

Thus came to life in 2014… My blog!

xx &love,


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